Behind the door marked 24b on Kingsland Rd, Shoredich, lies one of my favourite shops in London. Jasper Morrison’s shop, housed within an annex just off his studio, is purposely low-key. It is laden with a thoughtful collection of books and design treasures. The type of treasures that both inspire and echo much of my own explorations into product design.
You won’t find the usual Instagrammable piles of ubiquitous designed in Denmark, made in China goods here. Nothing in the shop flashes its brand or designer. Everything here has a reason for being here. Everything here is SUPER NORMAL. These things do not change with time, they improve, they are good to have around and, as JM himself says;
“Super Normal may belong more to everyday life than it does to design”.
A visit to the shop sets each contemplative visitor on a journey of discovery that encourages a more thoughtful approach to consumerism, appreciation of design and aesthetics.
Jasper Morrison Shop