The Madness of Nendo

Nendo is my favourite multi-discipline design practice. Their works are innovative, imaginative and never cease to astound me. Based in Tokyo but active and revered the world over, Nendo adheres to it’s simple but striking concept:


Giving people a small ” ! ” moment.

There are so many small ” ! ” moments hidden in our everyday.


But we don’t recognize them.

and even when we do recognize them,we tend to unconsciously reset our

minds and forget what we’ve seen.


But we believe these small ” ! ” moments are what make our days so

interesting, so rich.


That’s why we want to reconstitute the everyday by collecting and

reshaping them into something that’s easy to understand.


We’d like the people who’ve encountered nendo’s designs to feel these

small ” ! ” moments intuitively.


That’s nendo’s job.

In 2010 Nendo designed the interior for MD.net Clinic, a mental health centre in Akasaka, Tokyo. Their design caused a stir and sparked much debate about their concept. On my part, I am intruiged by their mettle and their sentiment in coming up with this design that in many ways screams “follow the white rabbit” to it’s patients.

In the world according to Nendo:


The ‘doors’ that line the walls of the clinic do not open, and ‘ordinary’ parts of the walls open up into new spaces. The consultation rooms are entered by sliding the bookshelves sideways.

The door at the end of the hallway opens onto a window; the amount of light in the hallway is controlled by opening and closing the door.


Personally, I think that this is absurd BUT absurd in a good way. I rather like absurd and consider the bulk of life to be absurd, so, Nendo’s work appeals to my sensibility (or complete lack of). To me this is an abstract representation of our minds and I continue to applaud the creators of such avant garde ideas.


By providing alternate perspectives for viewing the world, and avoiding being trapped by pre-existing perceptions, the interior allows visitors–and staff members–to experience opening new doors in their hearts, one after the other.


Read Nendo’s article on the MD.net Clinic here.

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