I often get asked what is my favourite Japanese cosmetic brand and though I have a few, ADDICTION is up there with my favourites not only in Japan, but globally.

Many of you will already know that ADDICTION is produced by Kose and created by the Japanese makeup artist Ayako who was the former international director for NARS.

In my opinion ADDICTION is the rebel child of high-end Japanese makeup brands. It hasn’t gone down the cute route. It hasn’t gone down the OL (Office Lady) route. It stands bold and sleek and slightly dark and super cool in the beauty hall.

Here are my favourite items so far. I hope that you find this post useful. I apologise if you find some repetition from previous posts. I wanted to compile a more complete focus of my collection.

Sheer type lipsticks.

These are slightly waxy sheer lipsticks that are moisturising and weightless at the same time.

Baby – a light bright pink.

[Previously reviewed here]

Super Woman – a sheer just bitten red.

Previously reviewed here.

Here are some quick swatches. Super woman to the left and Baby to the right.

ADDICTION eyeshadows stand out from the cosmetics crowd for me because they have intriguing shades that really appeal to my off beat nature.

I have recently been able to fill up a 6 pan customisable palette. This is currently my prized make up possession.

Top row left to right: Flash Back, Arabian Ruby, Star Vega

Bottom row left to right: Rigoletto, Shangri La, Crow

The palette itself is not magnetic. Each individual shadow comes with little splodges of glue on their backs so they fit snugly and securely into the palette.

These shadows are so tricky to describe and photograph. I have tried my bestest and I hope they give you an idea (however vague) of what they are like. Excuse my heavy handed swatches, I promise you that these apply like silk and there is very little in the way of fall out!

Rigoletto. A metallic golden peach that slides onto eye lids. I have gone through 1 of these already and so I am quite certain that this is my HG highlighter.

Arabian Ruby. Another metallic shade but this is rather complex. In some light it looks more brown (above) but in others it looks like a singed aubergine with a lil bit of chocolate (see swatch below).

I think that this shadow has magical properties.

Flash Back. My perfect metallic taupe. A multidimensional shade that blends silver and a lil teeeny weeeeny bit of red and maybe blue? You will have to take my word for it because it is impossible to capture on camera.

Shangri La. I may be the only person on the planet who likes the look of rusty eyes. This is an utterly unique shadow in my collection. It is a rusty reddish pink with hues of brown. I used this in my Halloween 2011 look [HERE]

Star Vega. This is my only not metallic shade and is from their pearl line. A deep black blue with pink and red fine shimmer.

Crow. Which is just as it says! Like a crow’s wings it is charcoal with a blue/green reflection.

The glosses are fantastic too.

This is my second helping of the gorgeously vibrant Azalea shade. It is a deep pinkish red with super fine golden shimmer.

The golden shade is called Moonlight and though the shimmers are chunky, they serve my purpose as this was intended to be a glossy top coat for my flatter nude lippies.

My final palette is reserved for blush.

I opted for subtle blushes and settled with Crush and Aqua Bronze.

Crush is a cool toned pink with fine silver shimmer.
Aqua bronze is my ideal bronzer. I am notoriously bad with bronzer and this pearly peachy gold works well on my skin tone.

My surprise star of the brand is the tinted moisturiser. I am using shade 3 at the moment and is is a fine match.

The tinted moisturiser goes on like liquid silk and does a great job of blurring and imperfections despite it’s sheer finish This has SPF in it, it would be an instant HG.

//ADDICTION Cheek Stick

African Sunset is my kind of colour. It is beigey peachy with a slight lean towards tangerine shade that has fine gold shimmer. The colour goes on quite creamy and smooth and is easy to blend with the finger tips onto the cheeks with very little greasiness or stickiness. Although this is also suitable for the eyes and lips, I have not tried it that way YET.

I hope that this focused but speedy run through the brand via my makeup collection has been enjoyable.


It isn’t impossible to get hold of this brand internationally. Ichibankao and Mihoko both stock their items and regularly ship to UK and USA.