18.2.10

I'm Here


Do you recall me mentioning in a recent post that I have seen hundreds of these all over east London? You may remember that I even took one home!


It turns out that it is part of a rather clever and creative advertising stunt from the people at Absolut Vodka. The brilliance of drawing on street art, mystery and story telling into one magic ad campaign definately caught my attention....I felt the burning need to find out more!
WHO IS HERE?


Curious people.......look it up: http://www.absolut.com/uk/imhere
Shhhhhhhh now for my confession: one of the mini posters featured in the link above happens to one that "followed" me home (ahem, cough, cough).
Part of the "I'm Here" project involved the creation of a 30 minute short film in collaboration with Spike Jonze. Here is the trailer:






"The 30 minute film, honours the creative history of ABSOLUT, while embarking on a new and innovative alliance with one of today’s most original filmmakers. The result is a film which combines Jonze’s unique style with the ABSOLUT vision of making ordinary life more interesting"



Well since I have been following this story, admittedly inadvertently to begin with, I plan to see it out to the very end. I have registered myself for tickets to see this short film in a less ordinary location in London. A car park to be exact! Let's hope I get some tickets (I have me fingers and pliers crossed)!! Of course I will take my camera and update you on my adventure.....


I am always on the hunt for a life less ordinary.

I pass this building everyday of my life........It inspires me to do more.

DOING SOMETHING DIFFERENTLY LEADS TO SOMETHING EXCEPTIONAL.

An Absolut truth.

6 comments:

  1. Wow cool post. I love your ending it is very inspirational - thank you Xxx

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  2. What a fantastic marketing campaign!! I like that you can't tell it is outwardly about alcohol, and that they used a form of viral marketing is fantastic.

    I hope you get tickets!!

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  3. hahah! this is pretty awesome. glad you have a chance to see it :)

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  4. Like the quirkiness of the campaign...
    Hope you get the ticket old cow! I will keep my feathered wings crossed for you!!

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  5. "I am always on the hunt for a life less ordinary."

    I love that line. It's really something to live by. :)

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